Overview
Companies rely on sales and skilled sales teams because they directly drive revenue generation and business growth. A proficient sales team can effectively acquire new customers, retain existing ones, and maximize sales opportunities. Their expertise in understanding customer needs, negotiating deals, and closing sales ensures sustained profitability and market competitiveness. Additionally, skilled sales professionals contribute to building strong client relationships, fostering trust, and enhancing brand reputation, which are crucial for long-term business success and expansion.
A skillful sales team contributes significantly to an organization by driving revenue through effective customer acquisition and retention strategies. They excel in understanding client needs, tailoring solutions, and closing deals efficiently, which directly boosts sales figures. Beyond financial impact, their ability to build strong client relationships enhances customer satisfaction and loyalty, fostering repeat business and referrals. Moreover, a proficient sales team provides valuable market insights and feedback to improve products or services, guides strategic decision-making, and enhances overall organizational agility and competitiveness in dynamic markets. Their expertise and performance ultimately contribute to sustainable growth and profitability for the organization.
This course provides a comprehensive foundation in professional selling skills, equipping trainees with essential techniques to succeed in sales. Participants will learn effective prospecting, communication, and rapport-building strategies to establish credibility and trust. The course covers the sales process, from identifying customer needs to delivering tailored solutions and closing deals. Additionally, trainees will master objection handling, negotiation tactics, post-sales engagement and customer care to build long-term loyalty and drive sales success.
Objective
This course aims to equip participants with essential professional selling skills, covering core principles and the sales process while mastering prospecting, relationship-building, and closing techniques. Additionally, it emphasizes the importance of post-sales engagement, customer care tools, and customer feedback methods to ensure long-term customer satisfaction and loyalty. As a result, upon completing the training program, the trainees will be able to:
- Explore the definition of selling, its purpose, the various types, and the role of a salesperson, while differentiating selling from marketing and customer service.
- Enhance self-awareness, foster a positive attitude, build rapport, practice active listening, and develop trust-building techniques.
- Master the buying process, create a structured prospecting plan, effectively use CRM tools, and navigate sales funnels for targeted outreach.
- Utilize diverse selling techniques, manage objections, present with impact, and confidently close sales while focusing on long-term value creation.
- Leverage CRM tools for meaningful follow-ups and apply customer experience metrics to drive satisfaction and growth.
Content
This training will cover the most important below 5 modules:
- Module 1: Introduction to Professional Selling Skills
- Module 2: Preparing as a Sales Professional
- Module 3: Sales Prospecting and Lead Qualifying
- Module 4: Sales Process and Strategy
- Module 5: Post-Sales Engagement and Customer Care
Who should Attend?
This course is designed for sales professionals and business leaders looking to enhance their selling skills and boost business growth. It caters to sales officers, supervisors, managers, business development and marketing teams, business owners, directors, and anyone involved in sales, customer acquisition, and relationship management.
Trainer's Profile
He is currently leading multiple major businesses with over 15 years of senior management experience in international and local companies. He plays a strategic role, focusing on expanding new business opportunities through innovative sales strategies, as well as driving the strategic enhancement of customer and brand loyalty development and management.
Fee Charged
The course fee is USD 270.00. It is inclusive of course materials, handouts, meals, refreshments, and certificates of completion but does exclude 10% of VAT amount.
We are offering an early bird registration fee to anyone who registers earlier. Interested participants or companies are encouraged to view the course details and early bird registration deadline. For further details on the early bird fee, please find the following:
- USD 230 (Register before 13 June 2025)
- USD 250 (Register before 20 June 2025)