Strategic Marketing Analysis and Planning Skills

Overview

N/A

Objective

Upon completion of the training, all the trainees will be able to:

  • Apply marketing principles to support business strategy, value creation, and customer-focused decision-making.
  • Analyze customers and markets through profiling, segmentation, and understanding of buying behavior and brand value.
  • Conduct marketing research and market analysis using appropriate data sources, surveys, and analytical techniques to support strategic decisions.
  • Develop strategic marketing plans based on market size analysis, competitive strategy, clear objectives, and practical budgeting.
  • Strengthen customer loyalty and retention through relationship management, customer engagement, and continuous improvement strategies.

Content

This training course will cover the most important below 5 modules:

  • Module 1: Principles of Effective Marketing
  • Module 2: Customer and Market Insight Development
  • Module 3: Strategic Marketing Research and Market Analysis
  • Module 4: Strategic Marketing Planning and Competitive Strategy
  • Module 5: Customer Loyalty and Relationship Strategy

Who should Attend?

This course is designed for marketing professionals, including Marketing Managers, Executives, Product Managers, and Strategic Planners seeking to enhance their market analysis and planning capabilities. It also benefits SME owners and professionals who work closely with marketing, sales, or customer engagement teams.

Trainer's Profile

He is currently the Managing Director of one of the leading office materials suppliers. He has over 15 years of experience leading marketing and possesses extensive knowledge in marketing strategy and execution. He is also a seasoned trainer, with proven expertise in delivering programs in marketing, sales, and customer management.

Fee Charged

The course fee is USD 270.00. It is inclusive of course materials, handouts, meals, refreshments, and certificates of completion but does exclude 10% of VAT amount.

We are offering an early bird registration fee to anyone who registers earlier. Interested participants or companies are encouraged to view the course details and early bird registration deadline. For further details on the early bird fee, please find the following:

USD 230 (Register before 09 January 2026)
USD 250 (Register before 16 January 2026)