Strategic Sales Management for Sales Leaders

Overview

In a rapidly changing market, businesses across all sectors must move beyond traditional selling and embrace strategic approaches to sales. Strategic Sales Management ensures sales teams are aligned with company goals, equipped with the right tools, and focused on high-impact activities. It enhances decision-making, strengthens customer relationships, and helps businesses adapt quickly—turning sales from a function into a forward-driving force.

Strategic Sales Management equips businesses with the tools to identify high-value customers, forecast sales accurately, and align sales efforts with overall business objectives. It helps sales leaders set clear KPIs, optimize team performance, and use data-driven insights to refine strategies. With deep market understanding and structured processes, businesses can shorten sales cycles, improve win rates, and adapt quickly to changing buyer behaviors—ultimately increasing revenue, customer loyalty, and long-term profitability.

This course equips sales leaders with the skills to transition from selling to managing, understand team dynamics through DISC theory, and build high-performing sales teams. Trainees will learn to recruit and reward talent, align sales with corporate strategy, plan effectively, coach teams based on learning styles, and monitor performance using strategic tools—ultimately driving sales force effectiveness and sustainable business growth.

Objective

This aims to equip participants with key tools for effective sales management—focusing on team communication, daily operations, sales planning, talent recruitment, coaching, and performance assessment—to build a motivated, high-performing sales force aligned with organizational growth and strategy. As a result, upon completing the training program, the trainees will be able to:

  • Understand keys tools to improve skills to be effective Sales Management levels by understanding subordinate work culture, the ways to communicate with different styles with them and keen using work priority days by days sales operation.
  • Demonstrate the process to develop sale plan by accurate sales volume forecasting, assign role and responsibility to control territory by sales persons and assessing performance effectiveness.
  • Analysis the process of Sales team recruitment to get high performance people and prepare motivation package for motivation sales employees.
  • Provide keys tool to managing sales team, Coach and mentoring, meeting with team, follow up performance and develop positive mindset for department growth.
  • Assess Sales performance result, managing monitor and evaluate sales operation and create sales report for managements.

Content

This training will cover the most important below 5 modules:

  • Module 1: Transitioning into Sales Management
  • Module 2: Sales Talent Management and Rewards
  • Module 3: Strategic Sales Planning
  • Module 4: Managing and Driving Sales Force Effectiveness
  • Module 5: Monitoring and Assessing Sales Performance

Who should Attend?

This course is designed for current and aspiring sales leaders and managers, including Sales Directors, Managers, Team Leaders, and high-performing Senior Sales Representatives or Account Managers looking to advance into management. It also benefits business owners and executives who collaborate with sales and marketing department teams.

Trainer's Profile

He is currently the Managing Director of one of the leading office materials suppliers. He is a highly experienced sales leaders with over 15 years of leading sales team experience in the industry. He has extensive knowledge and expertise in delivering Selling Skills-related programs, which indicates that he is a seasoned trainer in the field of sales-related topics.

Fee Charged

The course fee is USD 270.00. It is inclusive of course materials, handouts, meals, refreshments, and certificates of completion but does exclude 10% of VAT amount.

We are offering an early bird registration fee to anyone who registers earlier. Interested participants or companies are encouraged to view the course details and early bird registration deadline. For further details on the early bird fee, please find the following:

USD 230 (Register before 04 July 2025)
USD 250 (Register before 11 July 2025)